(Head Office: Fukuoka City, Fukuoka Prefecture; Representative Director: Shunsuke Managi; hereinafter "aiESG"), a startup from Kyushu University that provides an AI-based supply chain ESG assessment service and platform, has been selected by Bridgestone Corporation (Head Office: Chuo-ku, Tokyo; Representative Executive Officer and Global CEO: Shuichi Ishibashi; hereinafter "Bridgestone") to use aiESG's ESG analysis and assessment consulting service in the planning and development of new businesses. (Head Office: Chuo-ku, Tokyo; Representative Executive Officer and Global CEO: Shuichi Ishibashi; hereinafter "Bridgestone") for the planning and development of new businesses. We are pleased to announce that we have published an article introducing the case study, including the analysis and evaluation results.

In this case study, we interviewed Mr. Osaka of the company's Exploration Business Development Promotion Department 1 about the background of the introduction, the results brought about by the analysis, and future prospects.

■About our efforts with Bridgestone　

Bridgestone aims to contribute to all stakeholders through value creation, including the premium tire business, under its mission "Contribute to society with the highest quality.

The company's Exploratory Business Development Promotion Department 1 is working to create new businesses that will help solve social and environmental issues beyond the existing mobility field. One of their projects is "Tire Recycling," which aims to recycle used tires and realize resource recycling. From the business conception stage, we quantitatively grasped environmental, social, and governance perspectives, and analyzed the impact on the entire supply chain by setting multiple scenarios. By visualizing risks and opportunities that cannot be seen through financial indicators alone, we contributed to improving the accuracy of decision-making.

In this case study interview article, we discuss the background to the introduction of ESG analysis, the results obtained, and the potential of ESG analysis for new business development.

■About Bridgestone Corporation

Company name: Bridgestone Corporation
Head office location : 3-1-1 Kyobashi, Chuo-ku, Tokyo
Representative Executive Officer Global CEO : Shuichi Ishibashi
Business : Premium Tire Business, Solutions Business, Chemicals & Diversified Products Business, Exploration Business
HP :https://www.bridgestone.co.jp/
Establishment : 1931

■About aiESG

aiESG is a start-up company from Kyushu University that aims to realize a sustainable society through product and service level ESG analysis. Based on many years of international and academic ESG research, including work by UN report representatives, the company offers an ESG assessment platform, "aiESG Flow," which traces back the entire supply chain, and other services. We also provide support services on all aspects of ESG.
Click here to visit our corporate website　https://aiesg.co.jp/)

■Company Profile

Company name: aiESG Co.
Head Office: NMF Hakata Ekimae Bldg. 2F, 1-15-20 Hakata Ekimae, Hakata-ku, Fukuoka City, Fukuoka
Representative Director : Shunsuke Managi
Chief Executive Officer : Daikichi Seki
Business : ESG analysis business at product/service level
HP :https://aiesg.co.jp/
Establishment : July 2022

For inquiries regarding this matter, please contact: Public Relations, aiESG Co. pr@aiesg.co.jp